15 Sep Petitioning FED UP Campaign
By Laura Cipullo, Mom, RD, CDE and Laura Cipullo Whole Nutrition Services Team
I received this email last week, that sparked a conversation between me and my colleagues and ultimately a petitioning a new FED UP campaign that I want to share with you.
“Hi Laura ,
Hope you are well! I’m reaching out on behalf of FED UP, the film that explores the truth about the food industry in an effort to get people eating healthier. Executive Produced by Katie Couric and Laurie David, the film has been a resource and tool for parents, teachers, and student to learn the truth about real food.
I know you are very busy but I’m reaching out to you today, because I thought you and the Eating and Living Moderately community might be interested in joining our mission to bring Food Education to Schools. We’re 10 days into our 30 day campaign to raise the funds to be able to provide a Fed Up Education Kit to every school in America, at no cost to schools and teachers this fall.
It’s been shown that once children learn the truth about the food they’re eating, where it comes from, and how it affects their bodies, they’re likely to make better food choices. But kids and teachers need the facts first! Did you know there are over 56 names for sugar? And over 80% of products in the grocery store have added sugar!
Our campaign is working to give teachers and schools the resources to empower our students. Check out the Fed Up Campaign here and social press kit with social media graphics and language.
Please let me know if you have any questions or need any additional information.
Thanks so much for your time. Please let me know if you have any questions.”
I immediately forwarded the email to some of my colleagues, with this message:
“I am sharing what was delivered to my email box. I think this is really a shame as this movie categorizes foods as good and bad and has children go in sugar free diets. The kids lose weight and end up gaining it back. So sad!”
My feelings and concern were widely shared and Jessica Kilbride, LMSW soon wrote back with this message:
“I drew up a petition, and would be happy to edit it in any way that anyone sees fit. I’m not sure how much of a difference these change.org petitions make, but hopefully it’ll do something. There are enough unhealthy attitudes about food and body in the entertainment world. It’s not necessary to bring this black-and-white thinking, however well-intentioned, into the classroom and I know I wouldn’t want my (hypothetical) children learning about nutrition through this approach.
Share this post among your friends and peers, to prevent our children from learning from this program that labels foods as “good or bad” and sets the stage for eating disorders and low self-esteem.